Many people today make good money streaming on services like Twitch or uploading videos to websites such as YouTube. Unfortunately, many also find themselves grappling with issues related to licensing that can get in the way of monetizing such content.
Determined to stay in the good graces of rights holders, most streaming and video delivery platforms are now fairly aggressive about clamping down on unauthorized activities. The single sticking point that accounts for more related troubles than any other is the inclusion in a live stream or recorded video of songs the rights to which are owned by record labels and artists.
Music licensing arrangements that put streamers and video producers back on the right side of the law can be worth pursuing in almost any case where cold, hard cash is at issue. For surprisingly low sums of money, content creators can immunize themselves against a wide variety of hassles that regularly trouble their peers.
Properly Licensed Music is Immune to Take-Down Notices, Demonetization, and Other Issues
Even some of the most successful streamers and video producers today regularly find themselves fighting with the platforms that host them. Something as simple as having a popular song playing while streaming a video game can result in a take-down notice, a copyright strike, or the demonetization of an entire channel.
Given that many now depend on being able to generate income from such activities, being vulnerable in these ways is rarely acceptable. Despite that fact, many high-profile content creators keep fighting the same battles, devoting too much precious time and energy to merely staying online.
A better option, in many cases, is to enter into an arrangement with an agency that licenses music to such parties. Instead of hoping that increasingly sophisticated content scanners will simply overlook a breach, that means being able to stream and upload video with the confidence that comes from having all the relevant rights.
A Move Toward the Further Legitimization of Modern Content
Feeling forced to license music can seem like an imposition to some in the content creation industry. On the other hand, there are also many more who appreciate having the opportunity to become and remain in compliance with the governing laws. Those who do make the move inevitably find that the peace of mind and security that follow repay the investments they made.